With over 31 advanced satellite systems, the company's expanded WiFi@Sea connectivity network features the broadest high-bandwidth internet coverage in the industry currently deployed on 30 of its 100 ships -- far more than any other cruise line company – with further deployment planned over the next several months. In addition, several of its cruise line brands have introduced new plans and pricing packages that make staying connected on a cruise more convenient and affordable – and are improving the guest experience and increasing the number of guests using Wi-Fi while cruising.
Expected to be extended to nearly 40 percent of the company's industry-leading fleet across several of its global brands by the end of 2015, the expanded WiFi@Sea service has led to increased guest satisfaction, higher usage rates and greater number of devices connected during voyages.
The company's system represents a first in the cruise industry on this scale – providing the broadest high-speed global coverage across dozens of ships coupled with onboard intelligence to enhance the guest experience – a breakthrough technology innovation for overcoming the challenging circumstances of sailing in the middle of the ocean and still providing fast, reliable and affordable wireless internet access for guests.
Expanding the System
The system is a first-of-its kind solution that integrates a combination of advanced satellite systems, onboard software, networking equipment, land-based antennas and Wi-Fi from port connections. The technology is expected to change how millions of travelers stay in touch during their cruise and generate even greater interest in cruise vacations, especially among tech-savvy millennials and people of all ages who want to stay in touch, research destinations or share their vacation experiences via social media.
With the continued rollout of the enhanced connectivity system across the fleet, guests will be able to access the websites, social networks and apps most important to them at speeds up to 10 times faster than those previously available on the company's ships.
"As we continue to enhance our WiFi@Sea system, we implement technologies, packages and overall approaches that will create the best experience and value for our guests wherever their cruise vacation takes them," said
New Packages and Pricing Structure
With the new pricing models, Wi-Fi packages are based on the types of services guests will be using throughout their trip versus the previous system of charging for the amount of time they will be online. For example, guests who are only interested in using Wi-Fi to post to their social networks can purchase a basic package for a lower fee.
This change gives guests the freedom they prefer for unlimited use of the specific internet services and applications they are interested in without the worry of time constraints – an important offering for a good number of guests who are looking to stay connected, especially as the industry works to increase interest in and demand for cruising across all demographics, especially among younger guests.
Specific package offerings and pricing structures vary by brand, but in all cases the company is working to create more value and a better overall connectivity experience.
System Enhancements Focus on the Guest Experience
Added Rasoulian: "We know that each of our guests is looking for something different when they cruise, whether that is being completely or partially unplugged from the internet or staying plugged in. For those who want to stay connected with their life back home or research the next destination on their trip, we are offering faster, more reliable and more affordable options to give our guests what they are looking for."
The improved onboard connectivity experience will also help crew members across